VIBE MAGAZINE 11-30-2010- The Big Q&A: Lil’ B Talks Collaborating With Jay Electronica, Kanye West Apology, And His Similarities to Nicki MinajTuesday, November 30th, 2010
With little more than a high-speed Internet connection and digital camera, Lil’ B spent the last year releasing stark, homemade music videos coupled with atypical rhymes, amassing a dedicated online following in the process.
Getting his start at the age of 14 with the juvenile West Coast rap group,The Pack, Brandon “Lil B” McCartney eventually saw a wide open lane for his solo career. By mid 2010, B—who also deemed himself as Based God—had released over 1,000 songs online and hundreds of self-produced music videos that showcased his hypnotic flow and off-kilter subject matter. Creating his own subgenre of “Based” rap music, B aligned himself with fellow online mogul Soulja Boy.
On Thanksgiving eve, VIBE received a rare phone call from Based God as he was putting the finishing touches on his latest digital release, Evil Red Flame, which he released the following day. Read on for what turned into what LIl B dubs a “historical conversation.” —Mikey Fresh
I’d say it will probably be to the people by Saturday (Ed note: Evil Red Flame was released on Thanksgiving Day). I’ll knock out about 5-7 songs an hour. But I practice them a lot, so when it comes to recording, it becomes subconscious. It’s like a blessing because I can mess up, and it still sounds good.